Square | ‘Talking Squarely’ and ‘Paying It Forward’ Podcasts

As part of the NewsCred/StudioID team, I contributed to the content strategy for Square's inaugural playlist, Talking Squarely. I also facilitated the pre-production work for each episode, including coordinating and attending recording sessions, editing each episode, and acting as liasion between the client and our production partners.

Standout episodes of Talking Squarely’s first season include conversations with Killer Mike about Black business and discussions about the new realities of ecommerce and supply chain fluctuations— especially timely in the COVID-19 production period.

As the lead StudioID strategist on the Square account, I created and executed on the content strategy for Square's second podcast, Paying It Forward, which addressed common issues facing small business finance owners. I also oversaw production elements for this show, taking more of a role in shaping and editing episodes with our main client contact/showrunner.

Episodes of Paying It Forward were constructed to provide bite-sized, actionable finance tips for small business owners. Formatting each episode around one financial expert and a guest with a related situation allowed listeners to envision results for themselves and their businesses. Topics included small business loans, payroll software, and comparative ecommerce pricing — all services that Square was happy to provide.