Chase.com | Ultimate Rewards Uplifts — Deals

I’ll admit that I was a strong advocate for removing the “Chase Ultimate Deals” page from the loyalty experience altogether. I was convinced that there was a cleaner way to surface promotional information and marketing messaging to users without making them click into a separate page. But — what’s one content designer against robust business objectives and two competing product teams?

Significant to the refresh of the Deals page was the intensive research and co-design methodology we took during our extended sprint. In an effort to acclimate our Product partners to a new project brief, we worked through in-depth Discovery and Definition phases to zero in on crisp objectives and milestones to reach for. Instead of success metrics like “CSAT score” and “clicks,” the design team encouraged our partners to go a level deeper and consider tracking click-through and completion rates. We also made sure to foster connections with other experience teams like the newly launched Chase Travel and to create a cohesive visual language through the rewards experience through promotion tagging.

Our researcher recruited customers for a live prototyping session, and we made swift design adjustments based on real-time feedback. In the end, a combination of marketing requirements, customer responses, and our evolving design library created a streamlined experience that was more easily scannable for promotions and sales and felt like a valuable resource for Chase customers.

Original Deals landing page — not appealing.

Gift card deals with old sale treatment.

Uplifted Deals landing page with hero Chase Travel entry point, in-experience navigation, and descriptive language.

Category previews of current deals, with updated promotional tagging structure differentiating between ‘burn’ and ‘earn’ opportunities.